Almost Social: Controlling the Environment

From slightly annoying to a downright nightmare, sometimes we have to moderate our SM platforms, whether it be because of trolling, rude/disrespectful users, or simply to protect our members. To highlight this issue I follow with a brief overview of Facebook Pages/Open Groups (henceforth  “open groups”) vs. Closed Groups (ask/invited to join), however, these concepts can be extended to other platforms, such as LinkedIn or Google+.

Visibility

Open groups are useful for communicating with a large number of users. Once published, they and the content within are “theoretically” visible to anyone with a Facebook account. Closed Groups, in contrast offer flexibility in terms of visibility, two options available being ‘closed’ (users can see group name, but not content within) and secret (group name not publicly listed anywhere, user notified by invite).

Creating a Facebook Group

Note: recently Facebook has allowed content previews of open groups, so that persons not logged in or without a Facebook account, can preview what they are “missing out on”.

Access Control/Content Control Balance

Any/all users may connect with an open group, making it a good avenue if you don’t want to have to approve connections.

As an open group, we have managed to gain many more likes than you would imagine given a somewhat limited community engagement. To the right, you can see in the video link, we repost videos that aren’t ours in the hopes of attracting users 🙂

Content posted by you and users will be pushed to them, and their friends’ and followers’ news posts. This is great for marketing, but comes at the potentially high cost in effort expended controlling the content of your group, as these users by default are allowed to post any content within the group.

sleep

You can be sure this will find its way across all SLAIS Facebook pages shortly! 😀 gosh this guy trolls!!

Closed groups either allow you to request access, are can be setup so that you are invited to access. Restricting members can bring certain benefits, for example, you can share content that you do not want the public to access (e.g. http://digitaldarkroomsecrets.com/join-our-private-facebook-groups/). Whilst these groups can be victim to open group content control issues, the argument is that it is on a much smaller scale, and given potentially stronger ties, you could reach out and ask the offending person to stop such behaviour.

Regardless of open or closed groups, you can ban all users from posting to your group, essentially becoming a 1-way communication channel. All schemes also allow you to ban a user, protecting other members from particularly offensive persons.

I thought this might be a useful post that *cough * could be referenced *cough* in those Facebook groups that need to be made for the final project 😀

 

The Essential Resources:

Facebook Group Privacy and Abuse

Google+ Communities

LinkedIn Getting Started – Groups

Yahoo Groups – Getting Started

Higher Learning: World of Warcraft and Virtual Worlds for Learning

“Higher Learning” is a quest in World of Warcraft that requires you to hunt down and read eight rare books, the reward for this task being a special title, and a summon pet, the Voidwalker. The books spawn on library shelves and tables, however they are on a timer, and after someone accesses them, fake books appear until the next real book spawn cycle.

Voidwalker

Who wouldn’t be driven to run around a city for 3 weeks to get this pet?? 🙂

After immersing myself in Second Life, I thought how much better if I had a goal in browsing some of these libraries, and realised that I was basing my Second Life experience on the fun experience I had in World of Warcraft. With this in mind, I have put together some points that I think would do well in an online community like Second Life, primarily aimed for a Children’s/YA Librarian, tutor, or teacher.

Stef’s Game Ingredients that brew a successful SM info-enviro-concoction:

Gamification –In both the real and virtual world, we have come to the expectation of some reward, whether it be a Voidwalker in Warcraft, or a “Gold Star” in class, upon goal achievement. This is a time-proven strategy that should be employed to inspire engagement, competition and self-expression.

Cover Multiple Intelligences – these being cognitive, emotional, social, and embodied. Virtual Worlds should not be just another avenue of representing “what will be on the next test” in the same format. Take advantage of  (1) environment (2) visual clues (3) audio clues (4) multiple media formats and of course, (5) gamification. Build problem solvers, users who not only can repeat knowledge, but also apply it.

Assessment – determine multiple pathways to mastery of a topic, and show the user how they can move along/amongst these paths. Alert users as to how they are doing compared to other users. This helps the user reflect and grow.

Virtual Worlds have many affordances and uses cases, this short post highlights one: use to impart knowledge and understanding that helps your users view the real world in new ways.

Games for Change has a great video on this topic:

YouTube Preview Image

For more on World of Warcraft as a teaching tool and information space, check out the WoWinSchool project, http://wowinschool.pbworks.com 🙂

Drupal for Libraries

Something like a knowledge object!

Calling all librarians!

Have you ever wanted to know how you can use Drupal in Libraries!

Well, here is your opportunity.

In this brief slideshow, you will read a lot of text

But don’t despair, because in the middle-ish, there will be a link to a project that many libraries have come together to build, a toolkit for harnessing the power of Drupal in the library!

If the slideshow does not load below, click here http://www.rvl.io/skhanker/drupal-for-libraries

for those of you who don’t like my call to action, go here http://extensiblecatalog.org :p

 

See eXtensible Catalogue in action! I give you links! Click them!

Pilot of Common Access Point for the Spanish General State Authority Libraries (Spain):

Kyushu University Library catalog (Japan):

Fukuoka University library catalog (Japan):

Kanazawa University library catalog (Japan):

Thailand Cyber University/Asia Institute of Technology (Thailand):

Perseus Digital Library at Tuft University (USA):

Social Media Deployment – Identity

In the reflections discussion board, there is a post on the POST strategy for Social Media (SM). What this (and other) articles assume, is that at deployment, one has already undertaken brand development, and understands the “identity(s)” one wishes to create online.

However, in my experience, this is not always the case. I joined an event management company called Lizzard Blizzard Entertainment, which had previously started an SM campaign. Unfortunately, they did not decide how they wanted to be “known” by their audience until very recently, as ‘LizBliz’, and the following was their identity situation, with proposed solutions:

URL: lizzardblizzard.com AND lizbliz.com (latter registered to carry new brand)

Solution –have lizzardblizzard.com redirect to lizbliz.com, instead of aliasing, so people register the ‘lizbliz’ identity, see it in their URL bar, etc.

YouTube handle: LizBlizVideo BUT now want LizBlizTV, in preparation of streaming functionality

Solution – change channel name to LizBlizTv and request handle name change, brand videos with LizBlizTv, example below

Music: LizBlizMusic BUT three official logos, as below

Is this a music logo, or a general logo?

The graphic designer’s first response to me saying it needs more definition.

Cohesion! Different colour, but same style as LizBlizTv. Finally!

 

 

 

 

 

 

 

 

 

 

 

Solution – use yellow logo that matches style of LizBLizTv

Twitter: @lizzardblizzard

Solution – rename handle @lizbliz, also saving valuable characters (know your platform!)

Whilst each brand identity is not particularly bad, not determining how to tie the brands together in a way that is memorable and reflects the overall identity “LizBliz” is detrimental to the brand growth.

This situation is also apparent in the library-sphere. In a class contribution I made on using Pinterest, I noted that VPL (Oakridge) on Pinterest (oakridgebranch) does not link to their Facebook page (oakridgelibrary), but instead to a blank user who “Likes” their page (oakridge.branchvpl ← thought in identity development). Their handles are not helping build the “one identity” that is VPL Oakridge, and their content is too similar to argue that each are speaking with particularly separate voices.

My takeaway – prototype your identities, and then, using a model such as POST, which will help develop strong prototypes, determine which should be brought online.

 

References

Bernoff J. Empowered [Internet]. Groundswell. 2007. Available from: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html

Brown J, Broderick AJ, Lee N. Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing [Internet]. Wiley Subscription Services, Inc., A Wiley Company; 2007 Jun 1;21(3):2–20. Available from: http://dx.doi.org/10.1002/dir.20082

Cuddy, Colleen, Jamie Graham, and Emily Morton-Owens. “Implementing Twitter in a Health Sciences Library.” Medical Reference Services Quarterly 29.4 (2010): 320-30. Web. 31 Mar. 2012.

Beyond Web 2.0: HTML5 for Creating Engaging Experiences

An information professional (IP) has to ask of oneself, of Social Media (SM), “How can I take advantage of what this medium has to offer, in tailoring my message?” After all, all SM platforms afford, but do not guarantee, user engagement. The message is critical as it has to provide a sense of value and motivate the user to add/interact with it. The format of a message, I argue, is even more critical, as it controls how engaging a message can be. HTML5 allows us to build responsive, animated, audio-visual, visually-rich interactive content, with following examples in catalogue data visualisation, whiteboard thought-process sharing, and YouTube interactive videos.

Catalogue Data Visualisation

How does one break the tabular presentation of an AV catalogue, and build discussion on its records? One can certainly attach SM capabilities to each entry (Share, Tweet, Disqus etc.). But how does one engage the user in exploring a huge catalogue? One can use HTML5 to create an interactive exploration environment (see http://cinema-series.orange.fr/evenement/universeries/en/), and use SM to market this, and as aforementioned.

Mind-mapping with thought process

There are a plethora of (collaborative) online whiteboards which an IP can use to present ideas, e.g. proposed floor plans for a new learning commons. However, the majority of these platforms only allow a link to the final image. What if the IP wanted to share this image, but 1) show the thought process, and 2) allow SM audience to edit and re-share the result? Emerging solutions, such as skecthtoy.com, allow this enhanced presentation and interaction (see http://sketchtoy.com/22699287). Reader discussion – this would benefit VoiceThread, yay or nay?

YouTube Interactive Video

A new feature to this format is annotating, which can be creatively used to build interactive videos, such as learning objects, where one can “choose” examples to see within a video (see http://mashable.com/2011/01/30/interactive-youtube-videos/).

 

My message to SM users here is, think outside the box on how you can use the online medium, to create more engaging messages, to spark interest and build your community.

 

References

Adobe Systems Inc. HTML5 and CSS3 – Welcome to the Expressive Web Beta. http://beta.theexpressiveweb.com/ (accessed 10 February 2013).

Amy-Mae Elliott. 10 Incredible Interactive YouTube Videos. http://mashable.com/2011/01/30/interactive-youtube-videos/ (accessed 14 February 2013).

Giustini, D. Class Notes: Technotopia and Trends. In: (eds.) Module IV: Creation. 1st ed. Vancouver: Giustini; 2013. p8-9

Hakim El Hattab. Reveal Editor. http://www.rvl.io/ (accessed 9 February 2012).

Hakim El Hattab. Sketch Toy. http://www.sketchtoy.com (accessed 10 February 2013).

OCS. Universeries. http://cinema-series.orange.fr/evenement/universeries/en/ (accessed 15 February 2012).

Rean. Top 3rd Party Commenting Systems – Reviewed. http://www.hongkiat.com/blog/3rdparty-comment-discuss-systems-reviewed/ (accessed 11 February 2013).

 

Further Inspiration

SM Tools

3rd Party Commenting – insta-discussion to attach to the above objects

http://disqus.com

http://intensedebate.com

http://www.livefyre.com

 

HTML5 Presentations (some HTML knowledge necessary)

http://www.rvl.io, demo http://lab.hakim.se/reveal-js/#/

impress.js – demo http://bartaz.github.com/impress.js/#/bored

Google Slides – https://code.google.com/p/html5slides/, demo http://io-2012-slides.googlecode.com/git/template.html

 

Sketching!

Sktechtoy.com

 

Learning Objects

Adobe Captivate (v6), http://www.adobe.com/products/captivate.html

–          Version 6 has moved to HTML5, mobile and cross platform friendliness

Brrrrrrr….

Booya! Hello World. This is just a sample blog post to see where this ends up. Btw…. I loathe WordPress…. Drupal rules…. just saying

Twitter is over capacity!

So I was just trying to add my twitter feed in a module on the right hand side and Twitter has been kicking me off every few seconds with an overcapacity fail whale 🙁

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