I would like to share Sally Chen’s blog post about Tim Hortons becoming the Canadian icon. Many people prefer Tim Hortons to Starbucks because of the company’s diverse product line as mentioned in Sally’s post (coffee, lasagna, donuts, soup, wraps, ice cap, smoothies, timbits, etc.). Tim Hortons is growing in identity, not only because of its diverse menus and for their famous mouth-watering ice cappuccinos. Tim Hortons is growing in identity as the leading coffee shop in Canada because of its marketing strategies and mergence with Wendy’s. You can often notice Tim Hortons operating side by side with Wendy’s or operating merged together inside one store.

 

 

And let’s take a look inside…

 

 

This marketing strategy attracts consumers for a bite of Wendy’s burgers followed by a sip of refreshing smoothies or coffee for dessert. Also, many Tim Hortons stores in Canada operate 24 hours unlike any other coffee shops. This is a preferable condition for many late night studying students or adults who seek for an area (with food) to study or have a chat. As a Canadian, I would relatively choose Tim Hortons than Starbucks because of its cheap price, diverse menus, and late night operation.

 

Sources: http://money.ca.msn.com/investing/gallery.aspx?cp-documentid=23871680&page=7