It has been years already since a great number of people substituted away from desktop computers to laptops for the convenience for its lightness, and portability. The recent 47% fall of Dell’s profit is pointing out the changes in technological trends of consumer demand. People are substituting away from laptops to mobile computing or even more improved computing devices such as iPads (Apple) and Galaxy tablets (Samsung). Even at schools, the number of students using tablets or pads during lectures are noticeably increasing. Dell is changing its focus to target sales to big corporations rather than individuals, and the company is expecting a 5% increase in revenue in the current quarter. It is because corporations are consumers who consistently prefer the use of desktops in offices where workers do not often need the characteristics of portability or lightness of computers. It is an efficient tactic to increase the company’s revenue by targeting big corporations rather than individual customers who mostly follow the trend of purchasing mini computers or who find the usage mobile computing convenient. Another strategy would be to launch a new product line similar to tablets, but innovate away from tablets that are currently out in markets to attract consumer attention.

http://news.yahoo.com/dell-profit-falls-47-percent-hurt-slow-tech-005136319–finance.html