The first 2 assignments were straight forward and took an adequate amount of time to do, however the video project was extremely time consuming given the fact that not one of us in the team really new how to do it. It took more time than I believe it would because this was such a new experience to all of us. We believed that Sauder was all about doing presentations and expected the same for this class. However, I realized that I really enjoyed the final project. The first two assignments were just about research and writing but the video was more about what I think marketing is all about; thinking outside the box when researching and creating new ideas. This challenge provided me with new skills that I wouldn’t have learned otherwise and also encouraged the contribution of all team members.

The interest for this project was much higher and therefore the amount of work put into it was greater than for other assignments. This type of projects helped me realize that marketing is more about the analysis of different factors that can affect the way a product maybe marketed. These projects allowed us to really see how to act as an analyst for a company and demonstrate our skills by providing useful recommendations to their current marketing strategy.

Furthermore, being able to choose the company we wanted to focus on was a very valuable aspect of the whole project. Something we would be interested in researching and talking about throughout the term had to capture our attention. Choosing the company we did was the only way we would make sure that we were engaged in the projects we were doing.

I really enjoyed the class projects and my interest in marketing has greatly increased due to the video project!