Satisfying consumers’ need is one of the basic elements of running a successful business. They value the most to a company. Facebook users trust its service, and put personal information on their webpages. Then, Facebook are responsible to the information，and should make sure it won’t flow without users’ permission. However, as discussed, personal information had started to appear in many sites associated with Facebook since 2010 without uses awareness, because gathering personal information is “the best way for online advertising to find target”, and also a good way for Facebook to make money. Now, Facebook might “be wedded to national information networks and the governments that control them”.
This profit is unethical because it set up on the loss of consumers’ privacy.

Link: https://www.youtube.com/watch?v=smF1ZV7vikw

“Facebook is subsidizing mobile phone data service, making it “free” for users – but with a catch: for all practical purposes, Facebook then becomes their entry into the internet.”
Facebook makes use of its huge market share advantage: they are the largest online communication service company. They have strong buyer power due to the number of users, but weak threats, because they almost monopolize the market worldwide. It is pretty hard to find substitutes, although there might be some potential competitors.
In terms of Porter’s Generic Strategies, Facebook uses a strategy in a narrow segment: becoming the only company that holds users’ personal information. In addition, the subsidizing mobile phone data service is a focus strategy since it differentiates from other companies.

The concept of CSR was invented in the West nearly two decades before China began acceleration to its present speed of integration into the global production chain.
Issues that are related to CSR in China are highly topical. Each year, millions of Chinese workers take part in massive protest actions to express their grievances. Western companies are now seriously investing in the formulation and implementation of CSR policy of their Chinese partner and suppliers. To make a long story short, the companies have been pursuing an approach of policing CSR compliance in China.
Labor and environmental issues are the thing that is causing headache to China’s political leaders these years. They relate to the key concerns of development and stability that serve as the basis for the legitimacy of the political leadership in reform era China. Major global players push for improvements as the thrust of CSR enters China and internal stability is threatened by civil unrest and labor protests that have exploded in number and severity over the past years.

As a company that sells skin care and cosmetics products, Mary Kay has its very unique organizational culture. For example, every employee has to adopt education and training system to provide the best professional knowledge and service for customers (Strategy of hiring staffs). It offers “Pink Card” as a prize to the staff who is the best seller in a period of time (Strategy of awarding).
The core mission of Mary Kay is to enrich women’s life (eliminating cancer, ending domestic violence, and so on). It shares the priorities of “God first, family second, career third”, also, it encourages the employees to find the proper balance of priorities in their lives has remained a vital part of the culture around the global. At Mary Kay, employees understand that a successful career is just one part of a balanced life.
There are a lot that can be learnt about how to have a more valuable life as a woman from Mary Kay, the spirits of the Mary Kay herself and her company’s are bound to influence many women.

Link:http://www.douban.com/group/topic/30288051/

While I was learning the concept of BTM (Business Technology Management) in class, I thought it was just a type of management that brings together information and technology so we can make good decisions. However, I found out that Wilfrid Laurier University is offering a major called BTM to the students when I was looking for the information about BTM. I think it is a pretty cool and perspective idea since success in today’s business world depends on effectively leveraging technology in the workplace and beyond increasingly. Information and Communication Technologies (ICTs) are at the heart of everything that happens within and among organizations, their suppliers, customers and other stakeholders. The Brantford’s Bachelor of Business Technology Management (BBTM) program they offer can prepare graduates to be leaders in a turbulent world of technology-based change. What’s more? The university also provides Co-op automatically for the students in the program, give them the opportunities exist in various departments of hi-tech companies and IT departments of other companies across the province, including Brantford-Brant, Kitchener- Waterloo and the Greater Toronto Area.

A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced.Developing a value proposition is based on a review and analysis of the benefits, cost and value that an organization can deliver to its customers, prospective customers, and other constituent group within and outside the organization.
A brand is not equal to the products. Products are what the factories are producing, but brand is what the consumers are buying. The existence of a brand must be followed by the products, however, the products might not be accompanied by the brand. For example, Coca Cola. What kind of brand is it? What is the core value of the brand? Apparently, it is not a product without a brand. Many new drinks are taking the leading role of the second and third level of the beverage market together. For instance, Pepsi is attracting teenagers by offering the title of “new choice”. Facing the competitive market, Coca Cola brought out the idea “happy”, and made many slogan to reveal their core value—happy, which is correspond with the need of happy for the customers.