MFRE Speaker Series: Joel Brooks, Okanagan Specialty Fruits – Jan 15, 2016

Speaker: Joel Brooks, Marketing Communications Specialist at Okanagan Specialty Fruits

Friday, January 15 | 3:30 to 5:00pm 
Location: Room MCML160

Joel Brooks is the Marketing Communications Specialist for Okanagan Specialty Fruits (OSF), a grower-led biotech company based in Summerland, BC. In this role, Joel helps lead the company’s communication efforts, including managing OSF’s day-to-day communications activities, engaging in consumer and media relations, handling social media activities, and drafting the company’s marketing and educational materials.

To date, OSF’s chief focus has been developing and securing regulatory approval for Arctic® apples, which were commercially approved in March 2015 after years of rigorous review. Arctic® apples are varieties that, through genetic engineering, are enhanced with a nonbrowning trait that prevents enzymatic browning from occurring when the fruit is bitten, sliced or bruised.

The Food & Agribusiness Speaker Series provides students with the opportunity to interact with key industry experts from the food and agribusiness sector and hear them speak about their company, food & agribusiness expertise, industry opportunities & trends and the challenges running an Agri-Food entrepreneurial business. The speaker series is part of the professional development program in the Master in Food and Resource Economics Program.

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