Monthly Archives: October 2012

“Research shows that 51% of people are more likely to buy a product after liking it on Facebook and Facebook fans tend to purchase on average twice as much as non-fans. “ I have just read a few articles about the importance of word … Continue reading →

I have just read some articles about listening online. To “listen online” means that companies can keep track of what people are writing about their brand/company/product by tracking key words like brand name. One thing I found interesting while reading … Continue reading →

I have just read an article called Demystifying social media from McKinsey Quarterly. A really inspiring article that my professor Paul Cubbon in eMarketing told us about. In the article they write about what they believe is the four primary … Continue reading →