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A passage for the Wall Street Journal said that Amazon had sold more E-books than hardware books for the first time over the past three months.
When is comes to Amazon in Business, it is always a successful example of direct selling strategy. Through providing a stage for consumers and suppliers, A subject is obvious to charge more if it has to pass through the hands of more people, so that Amazon cut off all dealers in the business process except itself. The remarkable price difference between Amazon and hommizational delivery service accelerate Amazon’s development every year.
Benefit from the direct selling had been a long-lasting advantage of Amazon for ages. However, no benefit is ever-lasting. Amazon’s benefit has touched the cake of all dealers and intermediary sellers in the chains. Meanwhile, the launching of other E-business such as the Alibaba will drive the market more competitive as they can provide the same service and product in a even lower price.
Nevertheless, Amazon is still occupying the dominant market ratio in north America. How will it face with the new challenges from it old and new rivals? Amazon, I will always keep my eyes on you.