In the past thirty years, people change their appetite to almost everything ranges from our eating and dressing habits to our view to superheroes in movies because of difference reasons. Years ago most people prefer perfect superheroes like superman where as in the movie <Batman: the Dark Knight> published in 2008 the villain in drama, the clown, owned a huge population of audiences worldwide.
This passage depicts the idea of the consumer trends and how companies will have to change their products to accommodate these new trends. It is obviously that people in 21st century prefer figure with a more real character rather than being perfect. As a result, the Marvel created by Robert Downey Jr defeat Thor with his playboy appearance and behavior but utter innocence. To meet the new trend of customers, those heroes became less perfect but possess one or two bearable disadvantage when unfolded to audiences.
Meanwhile, due to the rapid living rhythm, much less people own the time to sit at the table and have cereal and milk. Facing with this kind of situation, those former cereal producers invited more portable items, such as Greek yogurt and breakfast sandwiches (Sales are up 40% in the past four years, whereas cereal sales are down by as much as 3%).
No denying that lying in the old trend can only give rise to destruction like Nokia. However, if you can not only follow and accommodate the trends, you can create a new world.