In Peter Nowak’s blog, he reviewed Google’s new inbox. Google’s Inbox is described as a “veritable dog’s breakfast” in this passage. Google is trying to use this app to change people’s habit to operating their email box. Through reinvention of emails and a group of new functions like bundles, highlights, reminders and snooze, Google’s Inbox is recommended as worse than nothing.
It’s not clear that email needed reinventing, says Peter Nowak.
This passage reminds me of the competitive strategy. Google Inbox is a negative example of competitive strategy. It wants to touch a long processed model and want to change a long lasting habit, but it doesn’t provide anything better. Trying to overrun ones business rivals through creating competitive advantage can remarkably beneficial but risky as well.
Creators of something unconventional can be judged as pioneers if they success such as Steve Jobs and his Apple whereas those “pioneers” will be related with dogs if their ideas and products are proved to be claptraps. Personally, I would like to say if a particular industry’s dominant competitive advantage is based on create something different with the present products in the market, the company ought to establish the difference in a longer period. Working step by step is time-consuming and less contented to most of people and enterprises. However it is the best way to realize competitive strategy, a long-term action plan .