Knowing that KTV was a way of entertainment,not invented by Chinese.However,as a method of after-dinner activity,KTV now in China is becoming well-received and sort of ‘everyone’s choice’.

It would basically come from the Chinese human nature.We Chinese people prefer to staying with the crowd rather than being along.Meanwhile,a certain group of people don’t want their conversation to be interupted or interfered by strangers in public.It is KTV which provides people with such a relatively comfortable environment for a certain group of people to stay with each other singing or chatting after meal.

In fact,KTVs in China serves people with not only singing equipment,but also snacks or alcohol,which what you can get from a pub.The managers of KTV have realized that it won’t satisfy the critical customers by simply running as a KTV.They do know that to expand service line means to grab more consumers.

They also use sales strategies to appeal customers,both new and old.For instance,free membership for discount is the most popular and most effective method.They make every effort to come up with new ideas to make people willing to come back and pay again and over again.

As we know,the case of Sanlu milk powder in China has brought much thinking about business ethics in modern China.

Sanlu case

We commonly refer these questions to a government level,that it is the relevant government agencies who should be blamed for such problems.In fact,it is the firms and business men who should be responsible for their lack of business ethics.

As an individual,one should be responsible for himself(in most occasions).When it comes to a firm or a business,the responsibility is brought to a public level.They do produce goods,they do sell goods,and consumers do purchase their goods because they trust them.Sanlu group used the faith of consumers to cheat them,to sell unsafe goods to them,and finally,to earn more money from them. Sanlu group didn’t take the responsibility to provide consumers with high-quality goods so that they can make sure consumers are safe after using their goods.Instead, they forget about business ethics as a foundation.

I hope this issue won’t be ignored in future days and business men would always respect consumers on one hand and would concern about ethics on the other.