In Kevin Wong’s blog, he has a post:

Facebook: The Next Big Marketing Tool?

He talk about Facebook, the most popular SNS today as a functioning marketing tool. In his opinion, Facebook is so practical  used as a marketing tool that he used the word ‘big’.

In fact, when used as a marketing tool, Facebook is simply a media of advertisements, which users don’t like to see. People normally hate the situation that advertisements appear when they are surfing the Internet. The massive advertisements on regular website have already driven people mad, how could they bear it if more advertisements could be seen on a SNS acting as a tool to communicate with friends?

Also, he ignored the fact that Facebook is not available in some of the countries. For instance, in China, which has been considered to be where the most valuable potential market exists,  Facebook is not accessible due to the government’s Internet policy. They have their own SNS which takes the place of Facebook: 人人网(Renren).

He also mentioned that Facebook is a good place for some small businesses to deploy advertisements. Actually those ‘stranger’ information on SNS is commonly considered to be fraud and easily ignored.

In one of Yirun(Ryan) Li’s posts:

ThinkPad vs. Think Different: Apple under Jobs was entrepreneurial.

He talked about the Apple company’s products are a great success comparing with Think Pad under entrepreneurial leading of the firm’s former CEO and co-founder, Steve Jobs.

Actually he did not say much about the Think pad, instead, he use nearly the whole post to address the all-known features of Apple company and its products. This makes the comparison in the title no sense that the reader of this post could not have an access to one of the two.

To make a comparison, we should describe clearly both advantage and disadvantage aspects of the two things, so that we could prove our conclusion to be right and true, persuading the reader to agree with our opinion.

What’s more, he indeed talked about Apple and Jobs, but he did not talk about ‘Apple under Jobs’,  which means he didn’t explain why Apple was  entrepreneurial under the control of Jobs. This would make readers confusing after finishing reading his post that they haven’t got the answer of this problem from the author, which should be avoided when writing a business blog.

Aoi Sola, as we all know, is the most popular adult movie star and actress from Japan. She is quite famous for her charm and devotion to her art career.

Why is her so welcomed by Asians and even people all over the world? Actually, she is quite a good user of Internet as a tool to publicize herself.

She has an official blog website which is mainly intended for Japanese users: Aoi Sola official blog

Also, she has set up a twitter website so as to make global-wide fans happy: Aoi Sola Twitter site

What is more, she even created a Chinese micro blog in order to make herself more outstanding in China: Aoi Sola Chinese micro blog

Although it is a case of an actress, no one could deny her brilliant achievements. The proper use of Internet would undoubtedly enhance the brand image of certain firms. The key point is that consumers would have a feeling that the firm is really between them and care about them.

However, inappropriate advertisements used by some of the firms on the Internet deeply increase customers  antipathy of them. No one would bear it when annoying windows keep popping up while surfing the Internet.

Comparing with customization,mass customization is more popular and relatively cheaper.For instance,NIKE ID which can provide customer with different color and fiber,or Dell computer,etc.

Mass customization, as its definition,could make a certain good customized and available to customer in a short time.Most of this sort of business achieve this by online order of B-to-C sale.With a simple click on the computer,people could check, design and preview what they want,and make a purchase with credit card online.The purchase process won’t take much time,so it is welcomed by those who are busy or don’t want to go outside.

What’s more,online B-to-C sale can avoid the participation of retailers,who would then cut the business’s revenue.Since the profit is higher,business could obviously charge the consumer a lower price,which can stimulate future coherent  purchase.

Absorbing the benefits of e-business,customization and B-to-C business,mass customization has contributed to the success of various figures and cases. So of them who were once at the edge of bankrupt even regain market and save themselves by mass customization.

By the way,we couldn’t ignore the fact that consumers are now complaining about mass customization.The security of online payment,the damage of goods during delivery and so on.They should be considered by all businesses.