ThinkPad vs. Think Different: Apple under Jobs was entrepreneurial.

Think Different

Apple Inc., 1997, after three years of record low stock prices and financial losses, on the merge of bankruptcy and inefficiency, Steve Jobs was invited, after being fired years ago, to be CEO again. At this point Apple and Jobs started its entrepreneurial venture. The company, led by Jobs, exhibits many common characteristics, based on Joseph Schumpeter’s definition, of entrepreneurship. Apple was able to introduce new revolutionary products that changed the way how people phone, listen to music, and compute on a mobile and personal level. The IPhone was so much smarter than other smart phones of the time (ex. IPhone’s music and internet browsing functions). IPads and IPhones opened vast new markets for tablet and mobile computing along with a new market of device cover-skin production (ex. Companies are dedicated in making covers and skins for apple products). Apple reformed with the slogan Think Different, partly to challenge Big-Blue’s ThinkPad. Apple aimed to be different and to pioneer in new products and technologies. It put on large amounts of risks in doing so but was able to generate a huge amount of growth and wealth with its new products in a relatively short time frame.