Monthly Archives: March 2013

M5: Brand Extension

After reading fellow classmate, Christine Liang’s blog on Odwalla’s Promotion Strategy  I have realized an interesting thing. Companies like Kraft and Coca Cola extends their brand in a way that they use or still steak with a new name. Such … Continue reading

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M4- Pressurized Selling: Marketing Ethics

There have been big unethical marketing cases. Without looking those big ones, it seems unethical marketing is always among and beside us. At Best Buy today, i noticed their Ad on “no pressure buying+salespeople has no commission”. First thing i … Continue reading

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