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Monthly Archives: March 2013
M5: Brand Extension
After reading fellow classmate, Christine Liang’s blog on Odwalla’s Promotion Strategy I have realized an interesting thing. Companies like Kraft and Coca Cola extends their brand in a way that they use or still steak with a new name. Such … Continue reading
Posted in Marketing 296, Reference Classmates
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M4- Pressurized Selling: Marketing Ethics
There have been big unethical marketing cases. Without looking those big ones, it seems unethical marketing is always among and beside us. At Best Buy today, i noticed their Ad on “no pressure buying+salespeople has no commission”. First thing i … Continue reading
Posted in Marketing 296
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