Category Archives: Marketing 296

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Posted on April 5, 2013 by yirunli Ryan

HELLO READER, PLEASE FIND THE TWO ASSIGNED POSTS UNDER <ASSIGNED POSTS> CATAGORY ALL OTHER MARKETING POSTS (INCLUDING ASSIGNED) CAN BE FOUND UNDER <MARKETING 206> CATAGORY WITH <<M#>> AS PREFIX THERE ARE ALSO <REFERENCE TO CLASSMATE> AND <REFERENCE TO CLASSMATE> CATAGORIES … Continue reading →

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M6: Reflective Post on Video-We Will Go Far With AC

Posted on April 5, 2013 by yirunli Ryan

Our video on Air Canada was put together by combining all of our research findings and proposals in past assignments. Particularly, of chosen target market was determined after cost/benefit analysis of countless choices. After watching 4 other peer videos, there … Continue reading →

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M5: Brand Extension

Posted on March 26, 2013 by yirunli Ryan

After reading fellow classmate, Christine Liang’s blog on Odwalla’s Promotion Strategy  I have realized an interesting thing. Companies like Kraft and Coca Cola extends their brand in a way that they use or still steak with a new name. Such … Continue reading →

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M4- Pressurized Selling: Marketing Ethics

Posted on March 10, 2013 by yirunli Ryan

There have been big unethical marketing cases. Without looking those big ones, it seems unethical marketing is always among and beside us. At Best Buy today, i noticed their Ad on “no pressure buying+salespeople has no commission”. First thing i … Continue reading →

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M3-Global Marketing: LOVE WHAT? TIFFANY’S…….

Posted on February 15, 2013 by yirunli Ryan

“…ISN’T IT WONDERFUL? SEE WHAT I MEAN, HOW NOTHING BAD COULD HAPPEN TO YOU IN A PLACE LIKE THIS?” —from BREAKFAST AT TIFFANY’S. Tiffany & Company is an international jewelry store and designer, based in America. The advertisement the use … Continue reading →

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M2: Unethical Food Marketing to Children: Ethics-related marketing

Posted on January 21, 2013 by yirunli Ryan

Unethical Food Marketing to Children is one of those small things but has big effects. As this article writes (http://expertscolumn.com/content/unethical-food-marketing-children) Big fast food companies such as McDonalds and brand name soft drink companies such as Pepsi all uses unethical marketing, especially … Continue reading →

Posted in Assigned Posts, Assignment:Ethics related marketing, Marketing 296 | 7 Comments

M1-Company Products Sells for $5K+: has no website nor online advertisements!!!

Posted on January 8, 2013 by yirunli Ryan

This blog post (Infographic: Email Opens on Mobile Devices Steadily Growing: http://www.the-cma.org/about/blog/infographic-email-opens-on-mobile-devices-steadily-growing) External Blog has reinforced, in my mind, the power of IT. From communication to transaction, technology is becoming ever so dominant. Consumers and Businesses use internet based tools to … Continue reading →

Posted in Marketing 296, Reference to Outside | 9 Comments