M4- Pressurized Selling: Marketing Ethics

There have been big unethical marketing cases. Without looking those big ones, it seems unethical marketing is always among and beside us. At Best Buy today, i noticed their Ad on “no pressure buying+salespeople has no commission”. First thing i thought about in the ethical marketing concept is whether if pressurized sale counts as unethical marketing, because the salesperson can easily talk a uninformed customer into a product by marketing it on untruth basis and providing biased product information. High pressurized selling techniques can easily cause unethical marketing, and commission pay in behind why most salespeople employee pressurized selling. The second thing is Best Buy being a commission free store values the store’s  amount of extended warranty sold, which means the sales person will more likely pressure customers into buying warranties, possibly through unethical marketing techniques. On the other hand, Best Buy claiming that it offers a pressure free shopping environment itself is not all truthful, to wit, pushing warranties to people is still a kind of pressure that the salespeople initiates. All in all, unethical marketing seems to be all around us, from small to big things everyone has some kind of exaggeration.