M6: Reflective Post on Video-We Will Go Far With AC

AC Air Plane

Our video on Air Canada was put together by combining all of our research findings and proposals in past assignments. Particularly, of chosen target market was determined after cost/benefit analysis of countless choices. After watching 4 other peer videos, there is no doubt their ways of presenting the information were truly creative. Our video may not have been the most critically engineered, but compared with the others, we do have a unique stance in presentation. We seemed to have used a structured way (interview like) to present a rather well-crafted story full of information. The humour lines, which I most liked and created, were drawn from The Godfather, Sabrina, and An Affair to Remember. Those value added made our presentation, though very bluntly structured, smoother and enjoyable to watch (I hope!). Overall I find out way of presentation effective and unique.

Our Business Plan and overall strategy are all based on logical assumptions from research of others research (including Air Canada themselves). The general feeling I get from reading everything now is that everything fits together in perfect logical, however if the argument premise are not sound, our whole idea (proposal) will full apart. To contextualize, more practical example or actually tangible facts added for support and/or analysis would have made our overall project seem more comprehensive. Currently it’s too much research based!

I hope my fellow group members agree so too. And last but not least, I would like to leave here some gratitude for Madison for taking up the whole task of engineering of video and other group members for all trying so hard to no shirk their group duties.

 

This entry was posted in Assigned Posts, Assignment:Reflective Video Post, Marketing 296. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *