This blog post (Infographic: Email Opens on Mobile Devices Steadily Growing: http://www.the-cma.org/about/blog/infographic-email-opens-on-mobile-devices-steadily-growing) External Blog has reinforced, in my mind, the power of IT. From communication to transaction, technology is becoming ever so dominant. Consumers and Businesses use internet based tools to talk to each other (ie. Inventory control systems, cloud systems. E-mails, and online stores). HOWEVER at this age, a 60 year old renowned photography company successfully marketing and selling its prestigious photography products worth $5,000 each, but without a company website! How do they advertise, and market? How is that possible? Those were the dazzling questions I asked myself when I first did a Google search of this company, Arca Swiss.
Arca Swiss product: BH website (2013 JAN) http://www.bhphotovideo.com/c/search?Ntt=arca+swiss&N=0&InitialSearch=yes&sts=ma&Top+Nav-Search=
I was very surprised that a company still making good sells, and quite well known in the professional photography industry has no website and online advertisement to market its products. After reading our Marketing text-book on ‘marketing plan and marketing strategy’ (pg.31) I found the answer to my questions. The company probably has a marketing plan that has different targets and goals not requiring a website: in the Identifying opportunities section of the implementation phase, they would have seen the segmentation in the nature, science, architecture, and art photography field (probably considering SINAR, Hasselblad, etc.), and decided to target only the very top notch photography fields of the professional fields. They don’t need to advertise to the public; they don’t want to make their camera “the camera for everyone and the General Camera Company”. Those professionals or firms using demanding photography equipment for precision science, space, etc., purposes don’t rely on TV or online advertisements, in their circle, from exhibitions, and professional sources they know which camera is good and what to use. Arca Swiss probably positioned itself in the area to fill the needs of the most demanding photography works by manufacturing a limited amount of highly professional and good quality large-format cameras. It doesn’t need online websites for marketing to the general public, or for marketing at all-its goal is to make high quality specialized cameras.
i found this topic very interesting if you have more to teach us about this subject please post. lista de emails lista de emails lista de emails lista de emails lista de emails
it’s really interesting to read this post, i read it completely now i interested to know more about it so hope you may add more information in your next post. i will enjoy that too. lista de email lista de email lista de email lista de email lista de email
great read. lista de emails lista de emails lista de emails lista de emails lista de emails
you are definitely a great writer, i will follow you. lista de emails lista de emails lista de emails lista de emails lista de emails
we all know why this site is so useful. congrats!! lista de emails lista de emails lista de emails lista de emails lista de emails
nice this one is really cool! lista de emails lista de emails lista de emails lista de emails lista de emails
interesting one to read. thanks. lista de emails lista de emails lista de emails lista de emails lista de emails
The right approach of excess weight decline is to drop unwanted fat instead than to eliminate the body’s own humidity. Meizitang Ought to use safe aspect consequences of items and strategies, and can totally regulate the body’s natural attributes pointslskfjjga
i really like this blog because it provides lots of useful information from different themes..thanks a lot! lista de emails lista de emails lista de emails lista de emails lista de emails