When you choose a carrier for your cell phone, you are probably responding to advertising about their low prices or extensive network. They may be even advertising an unlimited plan to draw the customers in, especially now that there is more competition between carriers.
Although the advertisements are tempting, they may be too good to be true. Look at the issue customers have with Wind Mobile Canada. While they are advertising an unlimited plan for voice and data, they rarely tell you that customers might be at risk of seeing exorbitant bills. Wind Mobile provides their promised plan only within the “Wind Zone” area. Although the sale representatives and their website indicate the boundaries of these zones, the customers complain that there are unexpected changes of the zone when they are near the boundary. When customers use their phones outside the Wind Zone, they are charged at a much higher rate on voice and data.
Business ethics is about companies standing behind their own products. In the case of Wind Mobile, the Wind Zone is part of their products and if the wind zone does not live up to their advertising, it is as though customers are sold faulty products. In this case, when the Wind Zone does not provide the service as promised, the custom are left with no solution as it costs too much money to cancel their contacts.