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Oct 17 / LinXin

What is Big Mac?

Ever wonder what Big Mac is in other languages?

McDonald’s: BigMac is BigMac

The message: Despite the differences in culture, languages, traditional values, demography and etc., Big Mac remains to be Big Mac. =) Simply but salient, Mcdonald’s positions its products to be irreplaceable in the market, not even its product names. Want to get Big Mac? Go Mcdonald’s!

It is one of the thousands interesting and insightful advertisements I found in “I Believe in Advertisement” advertising blog. Not much words you could find in the blog, it’s all flooded with advertising pictures and videos from the globe. It serves mainly as a reference point for advertising professionals. I would strongly recommend this blog to people who don’t like reading (like me)! =D Get a blast with ads!

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