Month: October 2011

So, when i clickled safari and my browser window opened reavealing the sleek design of my iPhone with an S tacked on the end, I was ultimately relieved. For weeks I had been grumpy about that fact that the new iPhone 5 was about to make my cutting edge piece of technolog obsolete. However when I opened that window and saw my own phone, the features such as Siri did not matter because when someone looks at a new iPhone 4S quickly they will not know the difference bettween it or mine.

Because these are my personal rants, let’s look at how does this affects the consumer.\

A business blog suggested that there will always be the people who drive straight to their service provider on the day of a new realease, ordering a new phone and ending their current contracts no matter what the cost. However, for a majority of consumers, is this phone enough to make them spend all of the leftovers from their paycheck on a device that will be completely re done in a year? Most likely not.

Apple, knowing this, would have examined this in the marketing strategy for this product. Reaching out to consumers that may not already have them instead of repeat customers who are less willing to splurge on lavish products similar to the ones they already have.

Here is the link to my comment on Adelle Tepper’s socially relevant and interesting article on the government limiting caffeine in energy drinks.

My further analysis on the subject includes my emphasis in my comment about the long term effects. Being a young indivdual that is constantly exposed to new technology, it is sometimes important to take a step back and think about how this type of product may affect our body or health in the long term. For example, the long term effects of birth control are somewhat unknown. Another example is the recent but premature findings that link cell phone use with disruption of brain processes and causes of some types of cancer. These are all technologies that have become prominent in this generation or the one previous.

Adelle’s linked article about caffeine drinks is another example of this. I think the affect on producers is too minimal to take it into account when potential health risks are far greater.

Another student commented saying that these efforts are futile considering that a person can obtain caffeine pills easily. However for a younger demographic such as the 8-14 age group that are consuming these drinks, without any care or knowledge to their affects, I consider the effort to be well worth while.

When you look around a house, a business and even some classrooms you might find yourself inundated with the newest technology of the decad. The current rage, whatever it may be seems like magic to those who witnessed something as primary as the invention of the first Tv. Now you can access your technology at home or from anywhere in the world on your phone. Face time, Skype, bbm, Facebook, and tweeting are just of the few recognizable new methods of communication. But how does this technology help or hinder a business?

Well, even if your company if not involved in developing the technology itself, it can be an endlessly useful tool to manage the business. For example, blackberry is the smartphone most used by large corporations. This provides them with a unified network of communication within their company, benefiting from all the new innovations that Blackberry has to offer. For the internal technology operations the products used are becoming bigger, better and faster every day. Providing that the company with the best technology is the most successful, a type of “technology wars” begin to unravel.

However if you are in a company that is developing technology, the opportunities are endless. Websites like www.itbusiness.ca offer insight on what technology is prominent within the business world today. Riding the wave of what is popular in social media and new devices provides a wide range of benefits that can come from capitalizing on this popularity. Although to be successful a business needs to do just that, “ride the wave”, because when a trend starts to go out they need to have the freedom to let go and jump onto the next bandwagon without any loss.