Chocolates make everyone happy!

As an employee of Godiva Chocolatier, I could very well relate our Advertising: Sales Promotion tactics learnt in class to Godiva. One of Godiva’s best sales promotions is through their customer loyalty program called “The Rewards Club”. By joining Rewards Club, the customers receive are entitled to: free piece of Chocolate every month; free gift each month you spend $10 or more; free standard shipping for 1 online order; exclusive online special offer every month. In their loyalty program, Godiva promote its high end chocolate through coupons (from time to time received in their email updates), samples (free piece of Chocolate every month), and deals (online special offers).  Aside from being a Rewards Club Member, Godiva’s retail store is persistent in pushing its sales promotions. One of my roles are delivering samples whenever customers walk into Godiva, informing about what the chocolate they are about to sample by its taste; texture; presentation; and adding on the sales promotion currently happening in the store. In addition, Godiva’s point-of-purchase is an excellent way to stimulate customers in purchasing more products. Dipped chocolate macaroons, chocolate bars, on-sale chocolates and truffles, and many more are placed at the point-of-purchase displays to up sell. I believe Godiva is not only famous for their prestigious brand for chocolates and their high end savor, but their sales promotion tactics and customer loyalty are remarkably effective.