Celebrity endorsement has proved to be very effective in generating awareness within communities along with an increased amount of sales for companies all around the world. Ten Trees is a local clothing apparel store that initiated in Saskatchewan, Canada by two young entrepreneurs from Hill school of Business in Regina. At Ten Tree, the belief is that one can inspire a new group of consumers to tackle the environmental issues that we are all now faced with. For every product purchased Ten Tree plants ten trees and ensures that all clothing items are produced responsibly allowing each and every customer to make a difference.
However, this mind-blowing concept would not have succeeded if it was not endorsed by celebrities. Jordan Clark, the winner of the 4th season of So You Think You can Dance, endorsed Ten Tree women’s apparel and that increased their sales by a mile! Right now, singers such as Justin Bieber and Carly Rae Jepsen are willing to market this brand since the mission is worth working for.