This only happens today.
Green Day, the pop-punk/punk-rock trio born in California, consists of Billie Joe Armstrong with lead vocals and guitar, Mike Dirnt with bass and backing vocals, and Tré Cool with drums and backing vocals.
The American band has its plans well established, most likely, in an unconventional way. Their thirst to regain forces in cultural relevance has pushed the punk band to a quite unusual marketing campaign. Would you take a guess?
As I thought, you wouldn’t.
Well, to not make any more drama, their new campaign promotes: tattooing its new album cover on a Japanese fangirls’ thighs. So, being said, what do you think? Indeed, this is their technique. The band paired up with a Japanese company to promote their new album release for “!Uno!”.
It’s not just like that. There are rules to this game.
- You have to be a woman
- The girls have to tattoo certain messages on the “absolute territory” which is between their high knee and their mini skirts
- Wear the tattoos for at least 8 hours a day
- Post pictures to Facebook pages
- Have at least 20 friends on Facebook page
What comes to your mind? Would you be part of it? And what if you got paid?
According to the Californian band, tall or short, thin or robust, you will get paid as long as you follow the rules. The plan Japanese advertisers have is focusing on the theory that states that ads should run “wherever people are looking.” At least tattoos are temporary.
So, probably some of you are thinking: why not?
But, think deeper. Are you accepting to tattoo someone’s’ future sales into your skin, and walk around showing off that “absolute territory”? I make reference to a fellow classmate’s blog at this point, Nick Parkhaev, since he mentions about his article “This article demonstrates just how far some companies are willing to go in order to capture a larger market share and increase their revenue.”
