Might want to take a bite out of this Apple!

Apple’s recent release of a new iPad Air came as no surprise. A few years ago, the iPad was the only (and arguably the best) option on the market if one was looking to purchase a tablet. Today, Apple remains a consumer favourite, but in order to justify their high prices their products must continue to exert their superiority in both function and style.

The iPad Air does just that, heightening the air of simplicity and minimalism that marks the appeal of all Apple products. The Air is slimmer, only .29 of an inch thick, maintaining its lead in the quality and quantity of Apps it provides. It also boasts updated wireless technology that will create a noticeable difference.

Many people argue that Apple releases products too quickly, and because they are so expensive it is often challenging to upgrade quickly despite one’s desire (and the social pressure) to do so. Personally, I think that their marketing strategy is genius. The desire that they inspire guarantees that somewhere, people are going to purchase their product to stay up to date. Apple has successfully created a differentiated product resulting in a high barrier to entry.

The iPad mini, left, and iPad air, right, held at the launch event. Photographed by Noah Berger/Bloomberg

Source:

http://www.bloomberg.com/news/2013-10-30/new-ipad-is-slimmed-down-speeded-up-rich-jaroslovsky.html