Response: WestJet Explores Unknown Territory
Since it was founded, WestJet offered domestic flights at discounted prices. It was able to do so following its low-cost model by having only one model of plane with an all-economy class configuration to under-utilized airports, reducing its maintenance costs. In a recent Maclean’s blog, Chris Sorenson discusses Westjet’s plan to offer intercontinental flights from several Canadian cities to Dublin. The success of WestJet can arguably be due to its low-cost model. By having only one type of plane and […]