Lululemon founder Chip Wilson Regrets His Comment

It appears as though women are not impressed with recent comments made by Lululemon founder Chip Wilson. Wilson made comments to Bloomberg TV – saying that certain women’s bodies “just don’t actually work” for Lululemon’s yoga apparel. In an attempt to calm the storm of backlash he faced, Chip issued an apology. However, many decided that his attempt to make amends was just not good enough. An online petition has been started to get Chip Wilson to stop shaming women’s bodies and start making clothes for women of every shape and size.

In my opinion, Wilson has made a huge and incredibly stupid mistake. Lululemon is known around Vancouver and North America with a brand image that promotes a healthy lifestyle and celebrates women’s bodies. By making these comments, Wilson has alienated Lululemon’s customer segment. This reflects incredibly poorly on the company and their values. Angry costumers create bad press, and bad press hurts revenue generated by sales. Lululemon’s stock has plummeted as a result. Can they recover from this loss? That’s not for me to say. However, I can only imagine how discouraging this must be for women who supported the company.

Lululemon’s Yoga Pants

Source:

http://www.huffingtonpost.com/2013/11/14/lululemon-alienating-customers_n_4275842.html?utm_hp_ref=canada-business&ir=Canada%20Business