Cracks In Security

On Thursday October 3rd, Adobe announced that source code to some of its most popular software was stolen. The hackers are now in control of information on 2.9 million Adobe customers and the company is trying hard to solve the mystery though, to no avail. Adobe reports that no evidence was found on the attack and has begun to work with federal law enforcement to prevent intrusion on client accounts.

Adobe Logo – Click to link to original site

A company such as Adobe relies strongly on its brand quality. Its market is broad but its continuous innovations have proven to be helpful and trustworthy thus garnering it a very large customer base.

Yet, relating to what we learned in class, buyers have relatively high power in the market Adobe is operating in according to Porter’s Five Forces. Buyers have low switching costs and Adobe’s biggest competitor, Apple, poses a powerful threat as customer satisfaction will most likely suffer damages. If Adobe does not deal well with the follow up situation, unable to reinforce its value proposition and keeping customers happy, many may be looking towards a new company.

Still, I’m Adobe’s avidly loyal customer through whatever may happen I would like to think. Customer loyalty could definitely keep Adobe from losing key customers.

Original Source: http://www.theglobeandmail.com/technology/adobe-says-source-code-customer-data-stolen-by-hackers/article14695999/