In response to Antoine Masse’s blog, I disagree that the Samsung Galaxy Note will be the phone to finally compete with the iphone. In a blog, The best and Worst of Superbowl Marketing Strategy 2012, Samsung Galaxy was given an award for the best marketing strategy with their “iSheep” campaign. The Samsung will only be successful in competing with Apple based on this campaign. Yes, Samsung has created a phone that can rival the iphone with its 4g technology, but it hasn’t differentiated itself, especially in design. Comparing the iphone and Galaxy Note, we see a very similar looking phone.

Apple has also spent the last five years creating and securing a fan base based on innovation and hype. By releasing products that had never been seen before they attracted a very loyal following. A following that has been impenetrable until now. I don’t think that by marketing a similar phone, but simply promising no lines will allow Samsung to break into the iphones market share.

Another aspect, which has been securing sales for other smartphone’s is a cheaper price point. With a $650 price tag, iphones just aren’t affordable to most. Samsung realizes that by offering their phone at $200 with a three plan from Bell, they can secure some of these customers looking for a more affordable phone. Unfortunately, with Apples plans to release a cheaper line of iphones, which we read about in “Is a cheaper iphone a Good Bet for Apple,” Samsung’s chances of capturing the Apple market may diminish even more.