“How to Increase Business Blog Traffic, Readership & Community” from TopRank Online Marketing Blog addresses how companies should structure their blogs and 5 ways they can strengthen their online blogs. The blog is really helpful for companies just starting up a new blog, with little knowledge on blogging. Below I have summarized what I thought were the most helpful tips given my TopRank.

If you are a new comer to blogging and not sure what to focus your blog on, find a niche in your business that relates to the major problems your business solves for customers and dominate that niche. Essentially, create a “go to” resource for a category that your business is strong in. From here it is crucial that you understand who your audience is so that you can create content they are interested in reading. Creating meaningful connections with these viewers, by publishing information they are interested in, will also make them want to share and refer others to your blog (which is necessary for a successful blog). In order to create these meaningful connections try to empathize with your viewers by thinking of stories they would be interested in, when researching topics. Then think of all your blog posts as a story; present your information with a unique angle that hooks your readers. The most important aspect of blogging to keep in mind, however, is quality. Don’t blog for the sake of producing a blog, make sure it is a quality that blog that will engage your reader.

The blog produced by TopRank Online Marketing was informative, but to general. It lacked specific ways to implement these 5 steps. For instance, they addressed that you should make sure your blog is easy to find on search engines, but not how you can do this. The approach is really simple, just make sure you are incorporating search engine optimization keywords in your blog. This will help put you closer to the top of searches on search engines . Google Analytics is also helpful in analyzing the impact your blog is having on your company.