Instagram has also joined the bandwagon, now adding advertisements to its application, after having over 150 million users. It was a matter of time before the Facebook subsidiary added advertisements to its app. Free social media sites have usually earned majority of its revenue through ads. For example, Facebook earned $655 million from advertisements in the last quarter according to the article “Poll: What Do You Think of Instagram Ads”.

Now that they have added this feature, it will be interesting to see the type of content that comes through these advertisements. Usually, people get annoyed and irritated by advertisements on Facebook. They find them  irrelevant and not useful at times. For advertisers to be successful on instagram, they must make sure that the material they put out or share is valuable to the user and allows for a two-way communication to exist between the user and the advertiser, perhaps through the comments section. It can be a very successful form of advertising if used appropriately by brands, as instagram has the hashtagging capability, allowing for content to become viral. If not,  users will get annoyed by the constant ads being targeted towards them.