Twitter is a fast growing social media site that is a fast and efficient way to market your business to consumers.  Michael Stelzner of the blog, SocialMediaExaminer.com, gives us an insight on Mark Schaefer’s views on how to market on the social media site, Twitter.

One tweet can reach millions of people

For a small businesses looking for a cheap, effective way to reach your customers, look no further than the social media site, twitter.  On here, one is able to find a specific target market right down to the zip code. This marketing strategy is a great way to reach the people who could be interested in your product or service.  In present time, a large number of the world’s population is on twitter and constantly checking new tweets that are posted every second. If a company can consistently post tweets about upcoming promotions and new products being made, the cost of this marketing strategy is nominal. However, this type of marketing would work exceptionally well for small businesses. Compared to large corporations, there is more going on in the start-up of small businesses and things are always changing.  Tweets about these events will keep consumers interested and keep them looking back to find what is going on.  In large corporations that are already established, this is still a cheap way but most already are aware of what they sell and their strategies.

All in all, if Twitter is used to its full capability, then it can bring profits that cost relatively nothing to find.  Small businesses can thrive from apps like these and large ones can keep people aware of their presence.

News Source: http://www.socialmediaexaminer.com/twitter-marketing-with-mark-schaefer/

Picture Sources: http://topdogsocialmedia.com/wp-content/uploads/2011/10/Twitter-marketing.png

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