It was always a frustration of mine when I went out with my friends or on a date and had no idea of where to go for dinner. We would have long discussions of where to go and the end decision was to a place that we had been to too many times. The app, Tangoo, not only gives you some great suggestions on where to go, but also considers the mood you’re in while making its decision. This may be a great idea, however, looking down at the bottom line, where can the company become profitable?
Starting after the Winter Olympics in 2010, Tangoo had themed nights for guests and gave them a night that involved two to three different restaurant locations. A downfall to this was there were many times when either too many people or not enough would show up to the events. Tangoo wasn’t making a profit from this and required a change in direction. Turning away from the themed nights, Tangoo decided to create an app that focused on suggesting restaurants based on moods. I must say a great idea and all, but how is this different from yelp or urban spoon? What makes this app different? So far, there is little evidence how this company can be profitable and I am not convinced many restaurants will pay to make their place featured. Yes, finding a restaurant based on mood is cool, but most people go to places based on taste. With a little effort, yelp, urban spoon or even a quick google search can answer all our questions and even more.
If the app can get random pop up ads to be displayed and gain money from that than that’s one way to get the job done. But hoping for local businesses to pay to be featured doesn’t seem like a reasonable way to make a significant profit. I am all for the idea of this app, but I do not see how a profit will be made that will pay all its employees a decent wage.
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