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For companies like Coca cola who are targeting kids, that can be define as unethical. At the same time, there are lots of companies that do not target kids, actually should avoid purchasing from kid, but their actual potential customers are those they want to ‘avoid’ from.One example will be the Wired Waffle- a kind of energy waffle.

The basic idea is to combine the energy drink with regular waffles, also add flavors in it, such as, chocolate, bacon……I want to ask which kid can refuse from waffle, especially with energy drink. As we know, there are already problems with energy drinks to kids in the market. Kids are a nig part of the market for energy drink. Energy drink makes kids excited but not good for their body.

How can the company avoiding purchasing from kids?

By putting a little word on the package is not going to get ride from kids’ attention. Kids are going to buy it crazy. Parents cannot avoid their kids form the waffles, but it is not good for kids to eat a waffle that contains two and a half red bulls, one five hours energy shot,  and three cups of coffee. The problem is not only happened to this particular company, but among a huge amount of companies. Should company think a better and efficient way to avoid the damage of their products on kids?