Reply to Student Blog: Instagram

Previously, I submitted a Blog post about how Twitter is becoming the next step in social media marketing by promoting companies and brands on the twitter feeds of its users. Christie’s Blog has a similar post about Instagram and their newly implemented business plan of including “magazine quality” ads on their app for all users to see. Christie argues that the ads will not be harmful to the population of Instagram users because people will still feel the need to upload pictures for their friends to see, regardless of the occasional advertisement. I would whole-heartedly agree with Christie’s point. Much like my analysis of Twitter’s implementation of advertisements, I believe people have become almost “addicted” to social media, to the point where it would take more than a Banana Republic ad to stop them from using the app. I believe that it was smart to “warn” users before actually implementing the ads because, unlike Twitter, it gives users a chance to come to the realization on their own that they will use social media with or without the ads.

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