NikitAkimov

The group project at the first glance surely did seem like a daunting task. However, at the beginning of the term I couldn’t start to begin how interesting it was going to be. Having to be a team player throughout the semester helped me to keep my agenda organized and surely did provide me with interesting tasks that I had to approach responsibly knowing that I am a part of the team. Also I found out that group assignments that we did in this course helped me to improve my communication skills, and now I feel more comfortable when I work in a group than before.

Because of this project I clearly understand how it is important to arrange task between the group members and finish everything on time. I was glad to work with my team members since all of them were open minded, friendly, responsibly, and funny.

In future group works, I will definitely use this experience in other teamwork in order to complete task successfully.

The reason why I chose marketing is because I was always interested in business and marketing is a very important part of business. During this course I get a clear understanding how marketing strategies work, and that it is not all about the money.

Overallб this course is really helpful for people that are interested in business. I found out a lot of strategies that can make your business more successful. Also I met a lot of interesting people in our class and I am going to keep in touch with them. This course helped me a lot and I will recommend other students to attend this class.

In response to Troy Holmes’ blog post.

I really liked your posting about that advertisement failure. Unfortunately in pursuit for “originality” many companies end up over-doing it, such as in this case. Although I agree with you on the fact that this ad should have never been printed, I still think that all this rustle about it being “adultery-encouraging” is a mountain made out of a molehill. In my opinion, the ad (quite clumsy, indeed) refers to unacceptability of skipping a workout by interlinking it with something highly immoral. Other possible reason for making such a “scandalous” ad was to create a strong impression that would draw a loo of public’s attention. Such ads are not uncommon practice, for instance there is an ad of BMW/Audi during the so-called “car advertising war”.

In response to Seth Godin post.

When I first the read the title of the post “Is the new Kindle Zero the sign of things to come?” by Seth Godin, I instantly assumed it was going to be one of those blogs about hi tech blogs describing all the benefits that technologies may now offer. Little did I expect to see some insight into how the adds work, but first a little summary of the blog. In his post Seth Godin writes about the announcement of Kindle Zero the first free kindle. Beyond that, a reader can even get some money by reading certain books. At this part I was all like “Nope, another internet fable, there’s gotta be something” and this is about time when Seth gives some insight as to the incentive of such “inefficient” pricing for the product. The thing is, as the “free” part captures vast amount of customers Kindle may incorporate huge amount of adds into their devices and e-books. Since the customers didn’t really pay anything in the first place they are likely to put up with various “pop-ups” that they wouldn’t tolerate in the product they paid for. Therefore, Kindle not only gets a huge audience for possible adds, but also has a pretty good chance of keeping the audience reading (money incentive) and thus looking at the adds. We all know too well that while adds may not make an individual go and brainlessly desolate the shelves, they surely do have an impact on the sales of advertised products. Seth Godin’s blog not only reminded me that there are no “good Samaritans” in the business world, but also was quite entertaining and engaging. Overall, I think that he did a great job doing his blog and I hope that he can keep it up.