In response to Troy Holmes’ blog post.
I really liked your posting about that advertisement failure. Unfortunately in pursuit for “originality” many companies end up over-doing it, such as in this case. Although I agree with you on the fact that this ad should have never been printed, I still think that all this rustle about it being “adultery-encouraging” is a mountain made out of a molehill. In my opinion, the ad (quite clumsy, indeed) refers to unacceptability of skipping a workout by interlinking it with something highly immoral. Other possible reason for making such a “scandalous” ad was to create a strong impression that would draw a loo of public’s attention. Such ads are not uncommon practice, for instance there is an ad of BMW/Audi during the so-called “car advertising war”.
