Opal Leung's Blog

Gimmicks can cross the line?

September 24th, 2010 · No Comments

 A dress code consisting of suits and blouses is no longer necessarily a norm, especially at venues where sex appeal is a marketing gimmick.

The cartoon reminds me of a news article detailing a complaint received by Shark Club regarding the bar’s requirement for employees to wear seductive clothing. According to the female bartender, the provocative attire has elicited harassment. She also claims that this is discrimination, as male employees do not have the same requirements.

From a justice viewpoint, I believe it makes a difference whether or not the employee is informed before applying. If she is aware of the danger, she is responsible for taking the risk. Conversely, if the employee is told after her application, the company’s moral standards are questioned, as there should be a transparent relationship between employee and employer. From an ethical standpoint, the morality of using sex appeal as a gimmick is questioned. Once again, it depends on the employee herself. If she is willing to use seduction as a tactic, she must bear the responsibility. However, this can be seen as demeaning women and exploiting their bodies as an attraction.

No practical laws have been established to prohibit the use of sex appeal as a tool, so we must decide for ourselves what should be done. 

http://ca.news.yahoo.com/s/15092010/74/bc-shark-club-bartender-alleges-sex-discrimination-dress-code.html

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