Opal Leung's Blog

Social media has become a popular platform to get messages delivered across the globe. With only a few clicks of the mouse, information can travel down the street, as well as halfway across the world. Businesses are adopting the use of social media to allow the general public to receive notifications of the company’s newest updates. This is undeniably efficient, as time is money in the business world, but is this the correct method to improving customer satisfaction and increasing sales?

A genuine interaction is key. As a consumer, I understand that we want our voices to be heard and that businesses are working towards catering to our expectations. With the use of social media, messages are being heard, but action is not merely “talking the talk.” We want a personal interaction ensuring that our opinions are truly considered. This is not to say that we do not value the second-to-second updates. Rather, a personal interaction is of greater value.

Social media is a platform, but should it not be a shortcut.