Author Archives: phirapatchpalalikit

After reading Alana’s blog (https://blogs.ubc.ca/alanabrodie/) on “product placement”, I find that it is very important to market the product correctly in order to gain more customers. For example in this case, Alana mention that “Manolo Blahnik product” became very popular due … Continue reading →

Coffee is a brewed beverage with a bitter, acidic flavor prepare from roasted seeds of the coffee plant.  Coffee can be served hot or cold and it has been around for centuries. Recently, Nestle had thought of a great way … Continue reading →

After I have read Elizabeth’s blog on the positioning of TOMS shoes (https://blogs.ubc.ca/elizabethzhang/), it had come to me that in order to be a successful company your goals, direction, and mission has to match the consumer you are targeting. Hence, … Continue reading →

In school, when writing up labs reports or doing a project we need to obtain information in order to answer the question or get to our objective. Same for marketing, in order to analyze whether the product will be a … Continue reading →

Hello everyone! I’m Phirapatch Palalikit, it’s easier if you guys call me Pete. I’m from Bangkok, Thailand and have been in an international school for my entire schooling career. In my free time I love to play sports in particular … Continue reading →

In this course comm 299 “Business Fundamental” it has taught me many skills regarding to how to become a successful businessman. Throughout the course, I have been learning how to make good resume, interviews, and present myself in the public … Continue reading →

Recently, I have finished Case 3 that was about ‘Ambush Marketing’, and decided to do extra research to look into other companies that does Ambush Marketing. I have found out that during the 2010 World Cup match between Holland and … Continue reading →

In class, I have been lectured about the Supply Chain Management and I found it quite interesting. After class, I have decided to look into more detail about it and found an article about how Wal-Mart plans to try to … Continue reading →

When we had discussion about entrepreneur and had to write a blog. There was one guy that had pop-up in mind. Mr. Walt Disney, the guy who was I first thought about due to my childhood experience in Disneyland. Mr. … Continue reading →

After the class about organizational culture. I have done more research about the company HP and found out as followed. Carly Fiornia was brought in as HP’s CEO in July 1999. At first Fiornia was welcomed to the trouble company. … Continue reading →