![](https://62e528761d0685343e1c-f3d1b99a743ffa4142d9d7f1978d9686.ssl.cf2.rackcdn.com/files/102699/width668/image-20151122-442-2u8mj9.jpg)
By Ashley Whillans, University of British Columbia
Every day, we are confronted with choices about how to spend our money. Whether it’s thinking about picking up the tab at a group lunch or when a charity calls asking for a donation, we are faced with the decision to behave generously or not.