Brief Written Analysis of the Burger King Ad


This advertisement showcased above is an example of female exploitation from a social media magazine that depicts Burger Kings latest burger feature. Burger King is a fast food company that is using this advertisement as a means to illustrate their new BK Super Seven Incher and its affordable pricing. A brief analysis of this ad would come to the conclusion that Burger King is using a play on words with a sexual act to catch the eye of the readers of this magazine. They are using an image of a female holding her mouth open in the direction of the new BK Super Seven Incher. What Burger King is mirroring by this act of the female in this ad is that of a female performing oral sex on a male. They use the phrase “it’ll blow your mind away” because the act of a female performing oral sex on a man is widely known as a “blow job.” Burger King is using a play on words of a female sexual act and picture to grab the reader’s attention in this magazine. The problem with this Burger Kind ad and the issue I will be addressing in my culture jamming of the above advertisement is that of female exploitation in magazine and social media at large in today’s society. It is demoralizing that the sexual activity of woman is how Burger King is choosing to feature their latest burger. This is a problem of male dominance and hierarchy is our global world and how even in social media and in this example magazines, it is women who are living in a man’s world.

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