The overall aim of this blog is to identify how different forms of media use the ecology of advertising to influence our thoughts and behaviors. It is evident that we live in a world where the dominant public role of the individual has shifted from citizen to consumer. If you don’t keep up with these changes, you are left to the outskirts of society. This blog will feature the following four posts in order to demonstrate an example of how culture jamming and meme-driven communication offer interesting windows on the ways that politics and communication have been, and are being, transformed in contemporary society:

1. An example of a current magazine ad that exists in the media (a copy of the original advertisement)
2. A deconstruction of the advertisement to illustrate and unpack its hidden meanings (brief written analysis)
3. My version of the reconstructed media image (my jammed version of the ad)
4. My brief written explanation of how my new ad reveals my culture jamming philosophy