Starbucks is a well known internationally. One of the important contributions to their success is their excellent use of tactics, which then in turn achieves their strategies. An example is the use of a “My Starbucks Rewards” system where customers receive a free drink through this card program after 15 purchases at their stores using the card to make the transaction. Not only are customers able to earn free drinks, they are also able to receive “free syrup, milk options, refills on tea and freshly brewed coffee”. This is a brilliant way of marketing because it can increase its brand name, and also allow people to make the connection of the card, the rewards received to Starbucks. In addition, this accomplishes their strategy of building loyal customers, because they feel well repaid with this membership, and a sense of belonging to a community. This company has many strategies to target coffee lovers in a large age group, and uses a higher priced, fine quality coffee to compete in the market.