Creating a website is one thing: getting people to visit the site is another. Companies have to promote their websites both online and offline and through broadcasting on ads and other sites. Most people will leave a website that does not reach their “standards”. Companies must continually update their websites to keep them current, fresh and useful.
Websites should be attractive initially and should encourage people to return and make repeat visits.
7 C’s:
Context: layout and design
Content: text, pictures and sounds that the site contains
Community: user-user communication capabilities
Customization: ability to tailor itself to each user
Communication: communication channel abilities (user-user, site-user, two-way comm)
Connection: degree the site is linked to other sites
Commerce: able to process commercial transactions
Successful marketing and business operations, especially in the online realm, heavily depend on the company’s website. It should be easy to use, professional looking and attractive.
Some screenshots of my favourites:
tresbienshop.com
streetetiquette.com
thehue.ca
freemanbrand.com
