Author Archives: robinhuynh

Creating a website is one thing: getting people to visit the site is another. Companies have to promote their websites both online and offline and through broadcasting on ads and other sites. Most people will leave a website that does … Continue reading →

Supreme, a streetwear company from New York City with it’s foundation rooted in skateboarding, art and hip hop, has grown it’s brand since it’s conception in 1994. Supreme may not be as well known as other fashion labels but it … Continue reading →

I must have read this phrase a million times. As discussed in class and in the textbook, marketers are trying to create and extract superior consumer value. Different people have different perceptions of value which is why companies must find … Continue reading →

Upon briefly discussing the advertising war between the car companies (Bentley, Subaru, BMW, Audi) in class, I thought of other industries and the companies that dominate them. Not only in the auto industry is there fierce competition, it exists (and … Continue reading →

Hey everyone! My name is Robin Huynh. I am a second-year Commerce student and like many others, I am unsure of my major as of yet. I’m leaning towards marketing but I’ve also got real estate in mind. I am … Continue reading →

My greatest life lesson was taught to me by Will Smith. There is a video on Youtube that features Will Smith talking about life. This video has taught me to be content with my life, to reach for my goals … Continue reading →

Apolis is a clothing company with a different philosophy. Because their different point of view influences their processes, I believe this company is entrepreneurial. Apolis believes in giving opportunities to those who are less fortunate. They give these people an … Continue reading →

If you have watched the famous Facebook film, “The Social Network” then you are aware of the ethical issues in the creation of Facebook. Previously in class, the topic of business ethics has been discussed. The gist of the film … Continue reading →

The past couple months, Kanye West as been carrying out his promise: to release a new song every Friday until December 25. He collaborates with many artists and he told Swizz Beatz (another producer) that these people need his new … Continue reading →

The NFL has agreed to replace Reebok as its sportswear provider with the powerhouse known as Nike. This move is predicted to increase sales dramatically. Reebok had held the NFL Apparel License since 2001 and Nike will take over in … Continue reading →