The past couple months, Kanye West as been carrying out his promise: to release a new song every Friday until December 25. He collaborates with many artists and he told Swizz Beatz (another producer) that these people need his new music. Kanye West says every weekend the people will have a new joint from the family. The best part? He is offering the official downloads of the released songs for FREE on his blog. This initiative by Kanye West may be for his passion for music and his fans, or merely a marketing scheme to gain more popularity and recognition. It’s probably a bit of both. I am a big fan of Kanye West and I appreciate what he is doing for his fans. His revenues will surely grow from the release of his album which has unreleased songs. The hype is huge for Kanye West right now. I think this tactic of his will work very well. Hell, I want to buy his album even though I can get it all for free. As a matter of fact, today is Friday and it’s going to be a G.O.O.D. one.
In class, we discussed brand positioning. Previously, Kanye West’s target market was somewhat restricted to people who listen to hip hop and top 40 music. Kanye West hasn’t changed his genre but he is making it available much easier. Through this action, his target market is much wider and he will be heard by more people since his music is available to everyone for free. Kanye West is sticking out from the crowd and leaving his competitors behind.
SOURCE: ENTERTAINMENTWEEKLY