Target’s entrance into the Canadian market has been anything but easy! Their problems began after after only 2 week of launching in Canada being unable to keep its shelves stocked, but that was the least of their problems! Last year Target suffered an operating loss of almost $1-billion (U.S.), and in its first quarter of 2014 Target lost another $211-million. Their problems in Canada stemmed from the fact that Canadian Shoppers expected Target Canada’s prices to be on par with Target stores in USA. With this not being the case many shoppers turned away from Target Canada all together. 

Recently however target has been making strides in improving their stores in hopes of recapturing the Canadian Market. Their most recent success has come in a recent study conducted last month by consultancy Kantar Retail of Boston which showed the prices at Target Canada were 3.9 per cent lower than those at Wal-Mart Canada. I feel like this is a major achievement which will slowly cause a shift in customer behavior in Canada. However this will not be enough to be successful in the Canadian Market. In addition to lowering prices I would suggest closing down some Target Canada locations to let Target focus their time, finances and energy on a few stores to make them great instead of having a lot of stores which are sub par (like they are now). 

In conclusion, Target Canada is now back on the road to success however it will take time and cost the company much more money. I do commend Target’s tenacious spirit continuing to stay in Canada regardless of their many setbacks.