RIM just launched an online music community platform called BBM Music. Since BBM Music is integrated with blackberry messenger, the phenomenal application, this seems a great opportunity of social engagement for blackberry users. BBM Music allows users to create their music profile by selecting 50 songs from a catalogue of millions, and then expand their profile by adding friends and getting access to their 50 songs, too.

This is how RIM describes BBM Music: ‘BBM Music makes your music collection social! With BBM Music, you can create a music profile of your favorite songs that all your BBM Music friends can listen to – and in return you can enjoy all of your friends’ profile selections. That means the more friends you have, the more music you can enjoy! You can listen to full tracks, create playlists, have conversations about music, and even listen to music offline’. You can watch the ‘How to demo’ here!

Marquis Wine Cellars is one of the finest wine stores in BC, which started the business in 1986. Marquis Wine Cellars is a community based business. They say that ‘We do our utmost to support the culinary arts and community charities which contribute to the well being and enhancement of our neighborhood and the City of Vancouver’. They successfully manage to engage their target audience with relevant events and activities such as wine shopping, wine gifts & merchandise, wine tips, wine tasting, wine delivery, and wine community through their website.

Marquis Wine Cellars use social media tools effectively to build up and enhance their wine community. They have a massive online presence and they use a large variety of tools such as newsletter, facebook, twitter, blog, and youtube.