McWinning

After a long absence, there have been a number of things that have happened in the World, with the collapse of Egypt, Libya’s revolts and the Calgary Flames surging up the NHL Western Standings we have a lot to talk about. However, no story is more prolific than that of the train wreck that is Charlie Sheen. The drug-addict was featured on Good Morning America:

He gained over 1m followers on his twitter page within 24hours and has become somewhat of a viral internet phenomenon. His term “Winning” has now been picked up by McDonald’s as is proof that if you can make something go viral it will become popular. We can see in the following article that McDonald’s is open to suggestions, on its new product the McWinning. Linking this to marketing, what sort of pricing do we feel that McDonald’s will adopt? Will they continue their approach of EveryDay Low Pricing (EDLP)? or will they switch to Hi/Lo pricing for this product as they attempt to ride their profits on the short-term popularity of Charlie Sheen.

Personally, I feel that they will be most profitable by charging a slight premium to have a McWinning, after all consumers would be willing to pay a little extra to have a Charlie Sheen inspired meal. It will be interesting to see how this idea develops, as I’m sure McDonald’s does not want to associate itself directly to the drug-addicted, alcoholic maniac. I’m sure however, that in the short term this would be a quick easy way to make some $$$.